If you’re looking to gain some publicity and social proof for your brand an excellent tactic is to reach out to journalists, bloggers and writers who have written articles about companies similar to yours.
The easiest way to do this is either
Keyword: competitorurl.com into Google
Or set up a Google alert for your competitors name, whenever Google finds a new webpage mentioning your competitor you’ll receive a notification. This is an easy way to find writers in your niche, simply pitch your product/service to them and see if they are interested in your startup too.