Instagram Influencer Marketing

  • Created : 20th July 2018
  • Last Updated: 20th July 2018

Instagram influencer marketing is good when it works - but check their account for number of fake followers Vs genuine followers. There's heaps of free tools around, but at time of writing Facebook (who own instagram) are cracking down on their API so a lot of the tools will stop working soon. Find one. Rape it for info as much as you can for as long as you can, and then DM these account holders offering them a referral fee - you'll need a UTM tracking URL for that Influencer to give out so you can track any sales back to them. OR you can agree to a set fee - say 4c per genuine follower for a shout. Results will vary, but at least you know you got tools to analyse an Insta account now.

Recruit Instagram Influencers

Also known as influencer marketing, this is an extremely powerful marketing strategy when implemented correctly. However, there are a few things you need to watch out for when working with influencers.

  1. Real vs Fake Followers.
  2. Paying Upfront or Offering Commission
  3. Does their brand align with yours?
  4. Real vs Fake Followers

You’ll be surprised at the number of influencers who have fake followers, people are willing to go a long way to appear popular and people are also willing to fork out large sums of money for fake likes and private access to engagement groups to boost likes on pictures.

Before agreeing to work with an influencer, you need to make sure that they are a genuine influencer and haven’t purchased their followers or grown via the follow/unfollow method. You want influencers that have highly engaged audiences.

You can access likes on posts and also review comments, if these comments seem automated, spammy and irrelevant it’s probably best avoided.

You can also use some third party tools to scan for fake followers, or alternatively ask the influencer to send a screenshot of an app that scans for ghost followers.

  1. Pay upfront or offer commission?

For yourself, the best option is to bring on influencers on a commission only basis. This way, you don’t have to fork out money unless you receive sales. If there are no sales, at least you will receive brand awareness through the post and you haven’t had to pay for it.

The influencer on the other hand may push for payment upfront. Really this depends on the size of the audience. If the influencer has 100k+ followers, they probably have a right to ask for upfront payment of some kind.

You may be better off approaching accounts of 5k-30k followers that have highly engaged audiences and offer them a large commission and custom referral link.

You can also scale this out quite effectively as many users reach 5k followers, people are constantly looking for ways to monetise their audience and they will often be happy to take commission in exchange for promoting your product

  1. Does their brand align with your own?

This may seem less of a priority to most people, but really you only want to work with influencers who have a similar brand/target audience to your own. Not only will this boost engagement on your posts but will also send far more targeted users to your site boosting conversion rates.

Once you’ve identified some good influencers, send them a Direct Message with your offer and send them a custom tracking link with UTM tag e.g. then simply track all referrals that come through this tag and pay out your commission.

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