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Focus your content marketing efforts on creating premium content that will generate leads for your business. We can use a number of strategies to gain leads from our content including.
Content Lockers: Offer very high-quality content to users in exchange for their email address, for this you can use Notifia’s content lockers which will present the visitor with a popup that cannot be closed until a valid email is entered. Once the user has entered a valid email, the pop up will dissapear and they can continue to read your content.
Writing for your Target Marketing: You should also focus your content marketing efforts around your target audience, ask yourself these questions
- Who is my target market?
- What problems are they facing that we can solve?
- Where may they look for answers to solve these problems? (Google, YouTube, Reddit, Forums, Quora etc)
- Any other targeting questions you feel are relevent
And then you can write content that answers the questions that your target market are most likely asking positioning you as an authority in the market and making the reader more likely to trust you as a business that can solve their problems and therefore generate more leads for you.