Perform regular audits of your Adwords account to ensure your campaigns are profitable and things can change quickly.
✅ Helps to Avoid Wasting Money
✅ Increase Revenue and scale Ads Efficently
You should constantly review your CPA for all Keywords, Locations, Devices, Age Ranges and Adverts. Anything that Isn’t profitable for you should be removed from the campaign as it’s essentially losing you money.
💡Check Adwords every 7 days
Bonus Tip: Maximise your Advert Score and aim for 10/10. This will dramatically improve Cost Per Click and will ensure your add is displayed more frequently. The higher your Ad Relevancy Score the more money you make so this is certainly something to focus on until you achieve 8-10.