Target Competitors Customers on Twitter

  • Created : 1st May 2018
  • Last Updated: 31st May 2018

Run an advanced twitter search and search for users complaining about your competitors. https://twitter.com/search-advanced

Twitter Advanced Search

Here is an example of a search where we are looking for people complaining about Instagram: Example Search

Run an advanced twitter search and search for users complaining about your competitors.

People Complaining on Twitter

This is great for 2 things, finding trends that annoy people in your industry. If you just scroll through 2 or 3 pages you’ll start to see tweets popping up about the same complaints. So you can learn from your competitors mistakes to avoid making the same mistakes.

Now #2, we can also try and steal our competitors users. For example, you can see some of the complaining about things, you can like or follow these users using Automation and send a message or tweet reply saying hey @user have you heard about Notifia.io? We offer similar services to XYZ and offer better ABC so you don’t have to worry about -problem listed-

Or something along these lines. One of the most powerful things about this, is the customer is annoyed at your competitor which is why they are complaining. So as you are contacting them at the right moment they feel that switching to a competitor (you) is actually getting back at the service they are annoyed at - A kind of β€œRevenge Sign up”


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